The Toyota Prius Plug-in Hybrid website takes viewers on a personalised journey to discover how electric and petrol hybrid technology can make a real difference to our everyday drive. Using the latest Google Chrome technology the captivating experience asks visitors to input an everyday journey of their choosing. It then creates a simulation of their route by cleverly stitching Google Streetview and Maps information together whilst simultaneously calculating fuel economy, CO2 emissions and range statistics.
The Building Blocks
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Geo APIsGoogle Maps
Google Maps Street View
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SocialGoogle+ for Business
Google +1 Button
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VideoYouTube
The Votes
The Details
- Agency
- Brand
- Toyota
- Targeted Regions
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- North America
- Marketing Objective
- Launch Date
- Dec. 10, 2012
The Team
- Toaster Ltd www.toasterltd.com
- Aidan Sharkey, Creative Director
- Lorenzo Marri, Art Director
- Ollie Kristian, Creative
- Tom Newman, Copywriter
- Alberto Giorgi, Senior Creative Technologist
- Josh Smith, Senior Graphic Designer
- Andre Venancio, Creative Technologist
- Tom Dunn, Director
- Rich Mills, Director
- Sophie Andersen, Producer
- Delphys www.delphys-i.jp
- Akira Toda, Account Executive
- Bert Tomizawa, Account Executive
- Tomomi Kato, Account Executive
- Toyota
The Stats
- 8 team members working on this project
- 0 total hours of missed sleep
- 1 (Very clever) WebGL Developer
The Results
The first Toyota microsite to rely entirely on Google Chrome. The Ability of Google Chrome to access your computers graphics card allowed us to use WebGL to animate the Streetview sequence. The site has the look and feel of a controllable motion graphics video. As far as we are aware calculating the range, CO2 and fuel economy of a car hasn't been tried before. This is the real beauty of the site.
