Tweet for TeaSee the full experience
Since launch, sampling has been key to the BOS Ice Tea marketing strategy. This innovative South African brand firmly believes that the product quality is such that a can in hand is the very best marketing tool to their disposal. Our job was to come up with an innovative sampling mechanic that would put BOS Ice Tea a step ahead of the crowd and introduce it to the rest of the world. We wanted to link the real life experience of tasting BOS Ice Tea into something that is immediately share-able via people's social networks.
The Building Blocks
Geo APIsTwitter geo-location
- 5 team members working on this project
- 70 pieces of media coverage
- 5 million impressions on Twitter
These days we often forget and take the wonders of technology like the Internet for granted. BEV was an instant hit with consumers. Some jumped for joy and some squealed with delight when their tweet triggered the machine. Through social media the campaign spread quickly across the globe and very soon we were featured on the BBC, Forbes and AFP to name a few. Coverage started appearing in France, Italy, Spain, China, India and we received calls from a number of brands who wanted tweet-activated vending machines of their own.