Battleship: Facebook GameSee the full experience
Universal Pictures wanted to communicate that "Battleship" was a big budget action movie, while simultaneously leveraging what was fun and familiar about the popular board game. Our challenge was to create an updated socially powered version of the game, using branded content and assets from the film within the game play. The application incorporates some of the plot points of the film, and provides a deeply engaging experience that lets users earn various ranks, unlock exclusive film clips and battle for control of the high seas.
The Building Blocks
- 12 languages the application is available in
- 5 ships in a fleet
With a total of 7,758,600 impressions, the application elicited prolonged user interaction and positive user response, leading to an estimated 28,368 referrals to play. With over 1,600 user reviews, the application received an overall score of 4.0 (out of 5), 993 of which were 5-Stars. The application was translated into 12 languages and supported the domestic and international release of the film.