The Lost Phone ExperimentSee the full experience
What happens to a lost phone? To find out, we "lost" 100 phones throughout the Netherlands. Our site tracks them and gives you live feedback of what happens to a lost phone. What is the best place to lose it, who is the person the most likely to get contacted?
The Building Blocks
- 4 total cups of coffee drunk
- 62 total hours of missed sleep
- 14 team members working on this project
Instead of pushing the product, we chose to raise awareness for the problem of losing a phone and all its data by showing people what actually happened to a phone that was lost. We didn't know what the outcome would be, so it was a pretty exciting campaign.
The data was being updated in real-time and visitors could browse back in time to see where the phones were dropped, where they got picked up and in the end where they were returned.