This project broke convention and presented a completely new and exciting way to interact with a 360 model view. Instead of displaying the traditional presentation of the vehicle, Deutsch challenged itself to create a model perspective that was just as exciting and interesting as the all-new Volkswagen Beetle Convertible. The result is an impressive interactive experience for an impressive vehicle.
The Building Blocks
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Web/AppsHTML5
The Votes
The Details
- Agency
- Brand
- Volkswagen
- Targeted Regions
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- North America
- Marketing Objective
- Launch Date
- Dec. 10, 2012
The Team
- Deutsch Inc. deutschinc.com
- Adam Sant, UX Director, Technology
- Alicia Welsh, Sr Concept Producer
- Andy Hsu, Associate Creative Director
- Autumn Meyers-Childress, Associate Producer
- Chris Suchy, QA Engineer
- Christian Johansson, Motion Design Director
- Damon Vineyard, Production Specialist
- David Kim, Group Creative Director
- Erin Newell, Digital Producer
- Ian Phillips, Account Supervisor
- Jim Haight, Executive Integrated Producer
- Justice Erolin, Associate Technology Director
- Kristie Weston, Account Director
- Mark Hunter, Chief Creative Officer
- Mark Peters, Associate Creative Director
- Matt Ian, Group Creative Director
- Michael Kadin, Group Creative Director
- Nelson Tao, Data Strategy
- Nick Velloff, Creative Technology Director
- Pelun Chen, Digital Design Director
- Ryan Kitagawa, Digital Production
- Scott Clark, Associate Creative Director
- Tri Nguyen, Sr Creative Developer
- Winston Binch, Chief Digital Officer
The Results
The new web page has only recently been activated and is already generating buzz online. There has been an increase in consumer traffic to the site as well as an increase in interaction and interest. This execution breaks the mold of traditional 360 views and presents an all new way of getting to know the vehicle. Once again, Volkswagen and Deutsch teamed up to challenge convention and pave the way for new innovations.