Campaign

Volvo Trucks FH

the rundown

The idea to create a digital magazine concept that took adaptive design for multiple platforms to the limit. The concept and design took inspiration from editorial fashion magazine design and spiced it up with added functionality from the world of digital experiences. A clear direction was to try to make the magazine diverse and surprising, keeping the 10 chapters very different when it came to form, function and interactivity. We set out to build a rich, yet lightweight experience that was perceived to be the same across all platforms independent of their respective technical limitations.

The Building Blocks

We approached the project from a maximized perspective making all 10 chapters into almost a mini site of its own. Including the fact that it was localized to 35 markets, this resulted in a lot of custom solutions and a huge library of assets. These limitations of technology didn’t necessarily make the experience smaller, it just distilled it into something more sizable. The time lapse sequences shot in the Andorra mountains utilizing a custom dolly rig and comped together into an interactive storyline is just one of many examples of the state of the art production technology behind the scenes.

Mobile
Android
iPhone
Social
Google+ for Business
Facebook
Twitter
Web/Apps
Worldtrucker

The Votes

The Details

Agency

Brand

Volvo Trucks

Targeted Regions

Europe

Marketing Objective

Build Awareness

Launch Date

Sept. 5, 2012

The Team

B-Reel www.b-reel.com
Forsman & Bodenfors www.forsmanbodenfors.se
Volvo Trucks

The Results

In the world of trucks there is a heavy conformity when it comes to presenting a product. All are pretty much alike. The FH digital experience stands out both when it comes to design and interactivity but also when telling the stories behind the unique features and explaining them in real life. We have used technology in a way that makes the experience of the product straighter, clearer and more graspable instead of adding features just to make it impressive. We believe that truckers out there appreciate the fresh take and sees that this truck drives straight out of the well known box.