Volvo Trucks FHSee the full experience
The idea to create a digital magazine concept that took adaptive design for multiple platforms to the limit. The concept and design took inspiration from editorial fashion magazine design and spiced it up with added functionality from the world of digital experiences. A clear direction was to try to make the magazine diverse and surprising, keeping the 10 chapters very different when it came to form, function and interactivity. We set out to build a rich, yet lightweight experience that was perceived to be the same across all platforms independent of their respective technical limitations.
The Building Blocks
In the world of trucks there is a heavy conformity when it comes to presenting a product. All are pretty much alike. The FH digital experience stands out both when it comes to design and interactivity but also when telling the stories behind the unique features and explaining them in real life. We have used technology in a way that makes the experience of the product straighter, clearer and more graspable instead of adding features just to make it impressive. We believe that truckers out there appreciate the fresh take and sees that this truck drives straight out of the well known box.