Case Study
adidas Drives Branding Across All Screens
the rundown
In March of 2010, adidas wanted to increase brand awareness among American kids. We worked with Carat to amp up the brand’s presence online by extending their TV spots across all channels, including PC and mobile versions of YouTube. Over the course of the campaign, the ad reached 100% of YouTube audiences, doubled their channel subscribers, and lifted conversion rates 1,400%.
The Goals
- Elevate brand awareness
- Build brand preference among American kids
The Approach
- Extended power of TV spot by integrating that video across all digital platforms
- Focused on creating high-impact, high-share-of-voice media executions
- Gave U.S. consumers incentive to engage with the Adidas brand
The Results
- Reached 100% of YouTube audiences, on both PCs and mobile devices
- Masthead ads yielded interaction rates that were 2x industry benchmarks
- Subscribers to the adidas channel doubled over the life of the campaign
- Published September 2011
- Topics
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