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Case Study

Dale Carnegie Extends Reach with Google's Display Campaign Optimizer

the rundown

Dale Carnegie Training has been around for a while—100 years, to be exact. To celebrate a century of success, the company wanted to extend the reach of its online campaigns across the globe. Using the Google Display Network, they were able to maintain their CPA and dramatically increase conversions in just five months.

The Goals

  • Expand online reach to 85 international companies in a short period of time
  • Generate leads for franchises around the world
  • Generate brand awareness with creative ads to promote the company’s 100th anniversary

The Approach

  • Used the Display Campaign Organizer to expand online reach
  • Tested out multiple campaigns by using the Display Campaign Organizer

The Results

  • In a five month period, Dale Carnegie was able to maintain their target CPA
  • Both campaigns helped the company dramatically increase conversions
 

Download the rundown