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Case Study

ShoeDazzle's Success with Google Display

the rundown

Do most women love shoes as much as Kim Kardashian does? ShoeDazzle, an online shoe retailer backed by the star, wanted to find out. In order to boost sales, they needed to reach beyond Kim's fan base to give the shoes the spotlight. So they enlisted the Google Display Network to test, target and experiment with reaching a new group of ladies. As a result, conversions went up 45% in just a few weeks.

The Goals

  • Generate leads for their unique subscription model
  • Expand beyond Kim Kardashian's fanbase
  • Sell shoes through visuals of high-end shoes

The Approach

  • Used Display Campaign Optimizer to optimize targeting
  • Used Contextual Targeting to reach a new group of women
  • Experimented with Standard IAB ad units

The Results

  • Increased daily spend on GDN by 6x within a few weeks
  • The GDN drove 45% of ShoeDazzle's conversion
  • Found IAD ad units featuring shoes performed better
 

Download the rundown