Coke & Audi
Who's excited about digital? Shelly Palmer, host of NBC Universal's "Live Digital with Shelly Palmer," that's who. In this interview he shares a couple examples of brands making the most of the digital space. He praises Coke for their Facebook experimentation, sharing that the company has a good handle on what they can and can't do there. He also applauds Audi—a company who shook up the luxury car category with an insightful approach that took advantage of all the marketing tools available.
- Published November 2010