Delta Air Lines Extends TV Branding to Mobile
Delta Air Lines' most valued customers are always on the go. That means having a robust mobile campaign that goes where and when they do is important. As an extension of the 2010 "Keep Climbing" campaign, they called on AdMob to do just that. As a result they saw 100% boost in brand awareness, brand favorability, and consideration intent - including doubling the brand association with elite business travel.
- Connect with busiest customers
- Extended "keep climbing" campaign to mobile
- Over 100% lift in brand awareness, brand favorability and consideration intent
- Double the brand association with business elite services
- Favorability metrics 7x higher than the mobile display brand lift benchmark
- Published September 2011