Case Study
Missouri Get Your Business Online - The Black Rep
the rundown
The Black Rep, one of America's premiere African American theatre companies, shares how they connect with their audiences online. The St. Louis-based theatre company utilizes their website to attract newcomers and keep current members informed and excited for what's to come. They've found that having an online presence has helped to increase ticket sales, get more donations, and attract younger audiences.
The Goals
- Help young people "find their voice" at the Black Rep
- Establish online presence to reach young audience
The Approach
- Use Black Rep's website to keep patrons and audiences informed
- Site includes a photo collage of past performances
- List classes, internship opportunities and other informative content on site
The Results
- Increase in donations and ticket sales
- Website expands the Black Rep's reach, especially to young people
- Published August 2011
- Topics