Case Study
Impact of Multiple YouTube Homepage Ads for Renault
the rundown
This case study reveals how YouTube homepage ads helped bring Renault's "Va Va Voom" slogan to life. In a homepage buy that ran on three consecutive Mondays, YouTube ads achieved a combined reach of 7.6% of the online population – adding 3.5% to that of TV results.
The Goals
- Renault wanted to revive its "Va Va Voom" campaign
The Approach
- They ran three YouTube homepage ads on three consecutive Mondays in March 2011
The Results
- The three homepage ads had a combined reach of 7.6% of the online population
- The campaign delivered an incremental reach of 3.5% of the top TV campaign
- 47% of those reached by the ads did not have any contact with the TV campaign
- Published May 2011
- Topics
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