Importance of Media
When Verizon launches a product, they use ads to get the word out. Shruti Joshi, Executive Director of Consumer Marketing at Verizon Communications, says that although traditional media can do that, digital can do more. She discusses the launch of FiOS, and how Verizon will use media both to educate the public in explaining new multi-screen offerings of FiOS, and use online media to give customers an experiential taste of what the new technology can do.
- Launch and gain awareness for FiOS product
- Used online media to give customers an experiential taste of what FiOS can do
- Raised awareness of FiOS
- Published October 2010