Case Study
Mobile Site Redesign Drives Immediate Results for 1-800-Flowers.com
the rundown
The mobile revolution is creating amazing opportunities for businesses to evolve and think smarter. This video shows how 1-800-Flowers analyzed user behavior on their mobile site to build enhancements that led to an immediate increase in conversions and transactions.
The Goals
- Improve mobile platform user experience
- Recreate shopping experience on 1-800-Flowers mobile site
The Approach
- Improve functionality by taking steps out of checkout flow
- Design mobile site around customers
The Results
- Increase in conversions
- Saw 25% increase in time spent on site
- In 2010 and 2011, 1-800-Flowers won the best mobile site award
- Published February 2012
- Topics
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