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Case Study

MSC Industrial Supply and Rosetta Boost Sales with Dynamic Search Ads

the rundown

MSC Industrial Supply depended mostly on printed catalogs for revenue, but they wanted to reach customers more effectively. With over 600,000 products, plus hundreds of thousands of variations to search for, they turned to Dynamic Search Ads (DSA). DSAs target searches not covered by existing keywords and generate dynamic ads directly from e-Commerce sites. The result? MSC exceeded their ROI goals and optimized their paid search advertising.

The Goals

  • Broaden PPC keyword coverage quickly and efficiently
  • Maximize high-converting, long-tail keywords
  • Achieve acceptable return on ad spend

The Approach

  • Use Dynamic Search Ads to provide coverage for all of an extensive product offering

The Results

  • Drove over 18,000 visits to the site in the test month alone
  • Increased revenue and traffic
  • 4.5:1 ROAS after initial test