Case Study
PBS Increases Conversions by 30% with Google Analytics
the rundown
When the Public Broadcasting System (PBS) needed better web analytics tools, they turned to Google Analytics and certified partner LunaMetrics. In the first year after implementation, PBS was able to realize a 30% increase in traffic, while also increasing registration conversions at PBSKids.com by one-third.
The Goals
- Have a single place to monitor all PBS properties
- Allow producers to see only their program's web performance
- Track key elements, like registrations and video views
The Approach
- Used two account codes: entire site or individual producer
- Used advanced settings, like event tracking
- Set up goals and funnels to monitor registrations
The Results
- Drove a 30% increase in traffic
- Improved registration process increased sign-up numbers 30%
- Led to the creation to two different video portals
- Published December 2011
- Topics
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