Print to Digital
How does the transition from print to digital impact a publication’s marketing? Michael Arndt, Senior Editor of Bloomberg Business Week, describes the changing face of marketing for the publication, which ten years ago was primarily a print publication with a separate website. Now the two are combined as a single editorial product with both print and online components. Regardless of digital integration, he explains that newsworthy editorial content remains the same and isn’t driven by advertisers.
- Integrate digital and print; bring magazine publication into digital age
- Make publication have both print and online components
- A single editorial product with print and digital intergration
- Published July 2010