1. Home
  2. Industries
  3. Fashion
Case Study

PUMA Kicks Up Their Order Rate +7%

the rundown

When PUMA set out to redesign their site, they had three goals: measure all engaging elements, optimize for each key region around the world and improve e-Commerce conversion rates across the board. The result was that they more than doubled the amount of time visitors spend interacting with brand content, such as news, videos, and photos and were able to increase online orders by 7.1%.

The Goals

  • Measure all engaging elements of PUMA's dynamic website
  • Optimize for each key region around the world
  • Improve e-Commerce conversion rates across the board

The Approach

  • PUMA partnered with Viget to redesign its web site
  • Centralized the performance of its web measurement with Google Analytics

The Results

  • PUMA found a header variation that increased online orders by 7.1%
  • PUMA more than doubled the amount of time visitors spend interacting with brand content
  • Optimized the experience for international visitors, resulting in 47% more traffic from growing regions