Case Study
SHOP.com switches to Google Analytics for Better Insights, Conversions and Value
the rundown
For SHOP.com, a company that delivers curated advice to save shoppers money, measuring site and product performance is critical. After experiencing challenges with their previous tool, they engaged Blast Advanced Media, a Google Analytics Certified Partner, for a little help. After transitioning to Google Analytics, they were able to integrate AdWords, easily access reports, improve their SEM traffic and meet all reporting needs and new goals.
The Goals
- Transition from Adobe SiteCatalyst to Google Analytics
- Highly customized implementation to meet tracking objectives on high volumes
- Acquire A/B testing support
The Approach
- Develop a measurement strategy linked to business needs
- Robust implementation planning to increase reporting efficiency
- Use of Google Analytics advanced features like conversion tracking and e-Commerce segmentations
The Results
- Free access to data
- Consolidated insight from multiple Adwords accounts
- Fully custom Google Analytics solution that meets SHOP.COM’s needs
- Published December 2011
- Topics
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