Case Study
Volvo S60 Augmented Reality App
the rundown
For the release of the S60, Volvo decided to target a younger demographic. To do this, they created a YouTube masthead that allowed users to play the Augmented Reality Driving Game with their phones. With 88% lift in purchase intent and 240% lift in brand favorability, they beat all industry benchmarks.
The Goals
- Announce release of Volve S60
- Engage a younger audience
- Change brand perception
The Approach
- Built an augmented reality game
- Created interactive banner units
The Results
- 9.6% interaction rate
- 192,319 engagement clicks in masthead
- 293% increase in traffic to volvocars.com
- Published September 2012
- Topics