Rewiring your B2B rulebook

Today, we are all digital explorers. The evolution of online channels and devices to access them has changed not only how we connect with each other, but also sparked entirely new business models and rules for engagement. Have these changes to the business and technological landscapes impacted how B2B customers interact with your brand? Are the lines between B2B and B2C marketing blurring?

Google's summit, Think B2B: Rewiring your B2B rulebook, explored these questions.
On October 6th over 120 marketing executives, representing 53 of the biggest B2B brands and advertising agencies, joined together to take a fresh look at the B2B decision-maker and the marketing strategies used to reach them. Please use the links on the left to view recorded sessions and access presentation content.