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  • What Makes Mom Click for Restaurants

    02.2010 | North America, United States

    Did you know moms buy more from fast food restaurants than beauty or baby products? More key insights into mom's dining decisions include:

    • 59% have conducted a restaurant related search on their mobile phone
    • If sponsored search produces a needed coupon, 59% would click on it and 22% would return to it later

    Related Featured Topic: Moms Know Search

    Related Research:

  • Role of Online for Restaurants

    01.2009 | North America, United States

    A majority of diners - 70% of them in fact - use the internet to plan where to eat. A survey study conducted with OTX examined what kind of role online research played before people chose to dine out and found:

    • About 1/3 of diners said they plan where to go less than an hour before eating
    • In terms of promotions, online is more powerful than outdoor and radio, and equal to direct mail
    • 68% of searches are for location, and 57% are for the food/menu

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