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  • Word of Mouth and the Internet

    06.2011 | North America, United States

    There are 2.4 billion conversations about brands every day. What role do search and the Internet play? We paired up with KellerFay group to find out:

    • Google is the #1 spark of word of mouth conversations and directly informs 146 million brand conversations a day
    • Word of mouth impressions generated by search are 25% more credible and 17% more likely to lead to purchase than those generated by online social media

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