Art of Emotion, Storytelling & Heart
Patrick O'Neill, Executive Creative Director at TBWA, talks about how difficult it is to stand out in our digital world. At his agency, they emphasize a story with heart. If there's no humanity, it'll come off as a gimmick and won't help to persuade anyone—let alone be remembered.
“There's more things to forget now than ever before. So having a story or message or idea that sticks that you can remember that may have a chance of persuading your behavior later is key.“
- Patrick O'Neill
- Published November 2011