Dennis Cary, CMO/SVP of Bally Total Fitness, describes television and direct-response television as important, high-impact elements for the Hispanic market. Television, however, can also drive engagement through a variety of online activities, bringing the whole marketing mix to life.
“TV is a driver of getting people interested and having them start their exploration process... but all of the electronic channels then come to life, where they can actually take action.“
- Dennis Cary
- Published July 2010