Benefits of Digital
Kate Sirkin, Head of Research at Starcom MediaVest Group, explains how digital is creating a variety of new opportunities. Through access to digital information, brands are able to more effectively engage with customers. She cites travel and shopping as prime examples. Getaways are now quickly and efficiently researched and booked online, while mobile has become critical for retailers to understand and engage with customers.
“Access to technology and devices is changing who we are.“
- Kate Sirkin
- Published September 2010