Meredith Hanrahan, CMO of Cheapflights, discusses how getting the best ROI and minimizing acquisition costs can be a matter of balancing offline and online advertising. She goes on to explain that viable offline sources, like radio, can drive people to search and ultimately improve conversion.
“Knowing which levers for us to pull in combination has been a very successful way for us to compete.“
- Meredith Hanrahan
- Published October 2010