Brands & Social Participation
Lucas Watson, VP of Video Online Global Sales at YouTube, talks about what makes a successful video. Using Toyota's "Swagger Wagon" as an example, he explains how a good idea is central—but so is integration with TV and other media. The commercials teed up the YouTube video, and once on YouTube, the content was easily sharable, funny, and hit a truth that had other people making their own as well.
“When you can use sight, sound, and motion to tell a story, it's always more persuasive.“
- Lucas Watson
- Published October 2011