Christian Friedland, CEO & founder of Build.com, shares the challenges of international expansion. As digital helps bring the world together, communicating effectively is still a huge challenge. Beyond just language, translating brand messaging - ads, sites, etc. - means translating communications to coincide with bigger cultural cues.
“You end up having to not only be able to have the technology to support multi-lingual websites, you also have to have the ability and the staff that can take your values and skills and translate them into their culture and language.“
- Christian Friedland
- Published September 2011