Mass advertising has its roots in the Elizabethan era. Bob Garfield, author of The Chaos Scenario, tells us the digital revolution is finally causing a shake up of the old model. Digital allows a flood of messaging, the ability to bypass ads, and the fragmentation of audiences - all of which is causing the collapse of traditional marketing structures.
“Luckily the same digital revolution that is destroying the foundation of everything we've always had is also going to supply the solution.“
- Bob Garfield
- Published November 2010