Connecting Core Values to Consumers
Hear Jon Kamen, Chairman and CEO of Radical Media and Board Member of the Future of Advertising Project with Wharton, share his view of impactful advertising. By realizing that being meaningful in people's lives means supporting things that people care about, brands can make a personal connection with customers. He adds that integrating mobile and apps to reflect those beliefs can create even greater brand loyalty.
“Some of the most interesting innovation that I've seen in advertising is obviously thinking beyond television and beyond the web by applying the world of apps and mobile.“
- Jon Kamen
- Published September 2010