Consumers Are Leading the Pack with Mobile
Karim Temsamani, VP of Global Mobile at Google, discusses how consumers are far ahead of most advertisers when it comes to mobile. He says that consumers are using their phones for both information and social purposes. Since only a few companies have mobile web pages, however, this indicates that they could be investing much more heavily in the space.
“In general, we find that companies have been much slower than users to adapt to mobile.“
- Karim Temsamani
- Published November 2011