Consumers & Brands Today
Julie Krueger, Retail Industry Director at Google, talks about how she's seen marketing evolve over the course of her career -- from one-way mass advertising to more targeted mass advertising to interactive marketing. Now its not enough to be interactive, she says, you need to be engaging. Retailers used to offline success can be slow to adapt, but those who embrace new avenues and new technologies will come out on top.
“Even as we have new opportunities and new vehicles and new avenues and new apps and links and all of that, it still has to start with the consumer, and what is going to be relevant and meaningful to them.“
- Julie Krueger
- Published September 2011