Consumers Relationships with Brands
Ryan Stonehouse, Sales Lead of New Advertising Products at Google, shares what makes Google+ unique. He says it was created as a reflection of the way people are building relationships with brands and each other offline. As such, it requires some help from people and brands to reach its full potential.
“Today, people want to create relationships the same way they do person-to-person. We're beginning to create relationships with brands. And in return, they expect a heck of a lot more as brand marketers.“
- Ryan Stonehouse
- Published November 2011