Consumers & Technology
In this interview, Jonah Berger of Wharton, talks about what it means to have a large set of consumers engaging with technology. He says this makes it crucial for marketers to figure out who their customers are, where they are, and how to meet them there. He also explains why brands must determine what value they bring to consumers—it may not always be about providing the lowest price.
“I think it's about figuring out who your customers are, and what technology they're using, and meeting them there.“
- Jonah Berger
- Published July 2011