Keith Rhodes, US Lead of Team Land Rover at Wunderman, reflects on the unique relationship digital has created between brands and consumers. Through social media, consumers have more power than ever. So when they ask a question, they don't just expect a response—they expect a conversation. He believes it's this level of engagement, combined with insights gathered from social listening, that gives brands the unique opportunity to build an ongoing relationship with consumers that stretches way beyond "advertising".
“As marketers, we want feedback, and we need to not be afraid of real-time feedback.“
- Keith Rhodes
- Published August 2011