Rick Zuroweste, SVP and CMO of Dean Foods Company, discusses the changing face of marketing. Trying to reach consumers who are always on the go has made single channel communication a thing of the past. Now, marketers reach consumers through multiple touchpoints and technology that facilitates context-appropriate communications.
“You’re always constantly in a state of movement, so it’s harder and harder to reach those consumers, obviously, with one form of media strategy.“
- Rick Zuroweste
- Published June 2010