The Convergence of Mobile & Social
When we're thinking social, we're thinking mobile, says Matt Wurst, Director of Emerging Media at 360i, so he doesn't separate the two when coming up with his strategy. In this video, he talks more about his approach to social, the lingering challenges in measurement, and his four-month-old baby's Google+ page.
“Social happens everywhere you are and mobile is everywhere you are.“
- Matt Wurst
- Published December 2011