Creating the Best Mobile Experience
Bridget Dolan, VP of Interactive Media at Sephora, shares what makes their mobile experience successful. In addition to getting the basics right - shopping, ratings, reviews - she explains that to stay ahead, they must add value beyond what’s expected. Their online app gives customers access to their personal favorites, as well as videos and tutorials—not to mention a whole community waiting to answer questions.
“We're not just competing against other things you're doing in your life. We're also competing against entertainment. We want to make sure we're entertaining you.“
- Bridget Dolan
- Published September 2011