Creativity & Technology Merge Together
Frederic Bonn, Executive Creative Director at Razorfish, explains that creative marketing and technology must go hand-in-hand. Communication works best when both are used; having one without the other takes away from the effectiveness of what brands are trying to convey.
“It's crucial in our world that creativity and technology merge together—we can't do anything without technology.“
- Frederic Bonn
- Published November 2011