In this interview, Steve Dunn of Skyline Exhibits explains that the advent of Customer Relationship Management tools and approaches have changed the face of B2B marketing. The model has evolved from marketers blasting out a single all-encompassing message, to one where technology enables greater opportunity for delivering customized messages for each person.
“[CRM tools are] going from a one-to-many approach to developing more in-depth, meaningful relationships on a one-to-one basis.“
- Steve Dunn
- Published June 2010