Customers Need Answers
When users perform a search after getting a medical diagnosis, the first thing they receive should be an answer to their question—not a sales pitch, says Joshua Palau, VP Search Engine Marketing at Razorfish. He discusses the intimate relationship that consumers have with search, a place where they enter personal queries as well as consumer questions, and advises that marketers respect that space in order to retain trust.
“The more you can answer [the user's] question, and resist the temptation to sell immediately, I think that is probably the most useful experience.“
- Joshua Palau
- Published October 2010