Customers Participating with Brands
In this interview, John Lisko, Executive Communication Director at Saatchi & Saatchi, discusses customer feedback from social media. He sees value in letting customers participate with a brand. He warns marketers, however, against letting customer feedback shape the future of a brand.
“Paramount at our place is understanding the customer, and once we understand the customer, the medium and the message come together.“
- John Lishko
- Published October 2011