Deposit It Mobile
The goal of innovation is to make customers' lives easier, according to Rhonda Crawford, VP of Digital Media and Innovation at USAA. What does this look like in practice? She points to online banking innovation of "Deposit It Mobile," which allows customers to make deposits by uploading images of checks via their mobile phones, from wherever they are. No more waiting in line—or even going to the branch or ATM.
“To us, innovation is not technlogy for technlogy's sake, it's all about making our members or our customer's lives simpler.“
- Rhonda Crawford
- Published June 2010