Digital & Social are One
In this interview, Olivier Rabenschlag, Group Creative Director at TBWA, talks about the importance of social media in advertising strategies today. He argues that social and digital are so intertwined that they must be considered, and conceived of, as one inseparable unit. He states that the most successful social camaigns offer something for the user as an incentive for engagement.
“I notice there are still companies and brands that have a division between digital and social, but in my eyes, whatever isn't social doesn't work anymore.“
- Olivier Rabenschlag
- Published November 2011