Digital for Brand Marketers
This interview with Kevin Kells, Industry Director, Home & Personal Care at Google, encourages brand marketers to think about digital in a new light. While their focus tends to be on big launches, Google can help tie different element of campaigns together to make ad dollars go further and create brand awareness across all channels.
“We know that to get a successful launch, you need to spark interest, you need to incite intent, and you need to drive future actions—and our platforms, from desktop to door, do that better than anyone in the world.“
- Kevin Kells
- Published November 2011