Evolution of Digital
Kevin Kells, Industry Director, Home & Personal Care at Google, talks about how his conversations with marketers have changed over the past 6 years. More and more, clients understand why digital is important, so the question has moved from "Why should I care?" to "How do I scale?"
“More and more people are, 'Ok, I've got it—I'm in. I understand why it's important. Now I need to scale it and I need to scale it quickly.'“
- Kevin Kells
- Published November 2011