Excitement of Brand Marketing Today
This interview finds Karen Sauder, Industry Director, Food, Beverage and Restaurants at Google, discussing the excitement of brand marketing today and the digital opportunities to tell a brand story. She says that consumers appreciate a company that listens and responds to them, which can lead to increased loyalty.
“I think it's essential that a brand have a story, and talk to a consumer in a way that is meaningful.“
- Karen Sauder
- Published November 2011