Focus on the User
Contrary to popular belief, Jim Lecinski Vice President of U.S. Sales at Google, doesn't think brands are behind the digital times. Instead, he says, they're gaining insights that are helping to build and maintain their brands online. As new technologies and tactics evolve the way we build those brands, he reminds marketers us that everyone—even Google—needs to keep the focus on people.
“We try to design for the power user but make sure what we design is useful, accessible, easily understood by everyone.“
- Jim Lecinski
- Published October 2011